Press Releases

Contact Information:
Kate Loffio
K’NEX Brands
215.996.4209
kloffio@knex.com

K’NEX Launches Mission: K’NEX 20 on 20 Contests to Celebrate its 20th Year
Contests Run Monthly Through December, 20 Chances to Win Each Month!

Hatfield, PA, January, 2012 K'NEX, the only US construction toy company focused on Building Worlds Kids Love™, announced a series of twelve new contests, Mission: K’NEX 20 on 20, monthly “hunts” for secret codes on various K’NEX related web pages.

Every month on the 20th day, through December 2012, K’NEX will be giving away 20 products to 20 lucky fans! On the 1st weekday of every month a prize will be revealed and a new “mission” is assigned. Missions can be found on the K’NEX website: www.knex.com/20thanniversary/Mission20on20/ and direct participants how to find secret codes. Once a code is found, participants must return to the K’NEX site and enter the code. If correct, they are eligible to be entered for a chance to win a prize. On the 20th of each month, when the contest closes, 20 winners will be randomly chosen from those eligible entries.

January’s clue seekers will be vying for the 20 prizes, each comprised of: 2, Made in the USA, K’NEX Classics items: Strike Force Bomber™ and Rally Sport Racer Building™ Sets, a $25.98 approximate retail value!

“We love interacting with our fans,” said K’NEX President and CEO Michael Araten. “As K’NEX celebrates 20 years of being an American owned and operated company with product manufactured in the United States, our focus continues to be on our fans, and the many fun ways we can give back to them for all the support they have given us.”

This contest is open to K’NEX fans ages 6 and up and participants can enter once per day. For more information and to enter visit www.knex.com/20thanniversary/Mission20on20/. For official rules visit www.knex.com/20thanniversary/Mission20on20/mission_rules.php. No purchase necessary.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit www.knex.com or www.rodongroup.com.

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.