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FUN ON THE FARM WITH LINCOLN LOGS BIG VALLEY BARN

K'NEX To Introduce A New Farm-Themed Lincoln Logs Playset At American International Toy Fair 2002

American International Toy Fair, K'NEX Showroom (1107 Broadway, Suite 1315) or Jacob K. Javits Convention Center (Booth 511), New York, NY - February 7, 2001 - K'NEX Industries, one of the world's leading construction toy manufacturers, announced today that Lincoln Logs, the beloved children's log-building set, will introduce its eagerly anticipated new Lincoln Logs barn and farm activity playset, Big Valley Barn, at the 2002 American International Toy Fair in New York City. The Big Valley Barn set joins the other traditionally-styled Lincoln Logs sets offering the classic interactive log building-for which Lincoln Logs has always been known-and farm-themed play in this entertaining new playset.

Following the success of its highly-popular Lincoln Logs Railroad activity sets in 2001, this brand new farm activity set offers all the classic interactive play elements of Lincoln Logs construction coupled with exciting farm-themed accessories for enhanced activity and even more imaginative building. The Big Valley Barn Set (Suggested Retail Price, $24.99) lets kids become junior farmers and enjoy endless hours of fun running their own farm-complete with log structures and farm animal figures, a farmer, and other colorful accessories. Offering the freedom to follow instructions to build the intended set-up or to design and build their own creative alternative builds, Lincoln Logs Big Valley Barn is guaranteed to engage and entertain children for hours on end.

The Big Valley Barn set includes the classic all-wood Lincoln Logs for building a vintage frontier wooden barn, and five plastic action figures (Farmer Tom, Miss May, Bessie the Cow, a dog named Link and everyone's favorite, Piggy). In addition, colorful plastic accessories are inside including a barn roof, two windows, a ladder, a corral gate with opening doors and a drinking trough. This innovative 102-piece activity set is recommended for boys and girls ages 3 to 6.

According to Chris Campbell, Vice President of Worldwide Marketing for K'NEX, the Big Valley Barn activity set is an innovative product that is both traditional and great fun. "When Lincoln Logs were first introduced back in 1916, they hit on a theme of simplicity and innocence that all could appreciate. The Lincoln Logs Big Valley Barn set reinforces that simplicity, while building on the growing need to offer added play value for kids by including a variety of creative barnyard accessories."


Invented in 1916 by John Lloyd Wright, the son of famous American architect Frank Lloyd Wright, Lincoln Logs, which enjoys its 85th anniversary this year, has brought the excitement of building into the homes and imaginations of young boys and girls for generations. With its simple building system, friendly styling, and real-wood logs, this well-loved brand has become a classic in creative play.

The Big Valley Barn set is great as stand-alone item as well as the ideal foundation on which to add the other new Lincoln Logs playsets being introduced by K'NEX in 2002, including the Conestoga Ranch, Walnut Woods Schoolhouse and the Pony Express, and build an entire Old West frontier town.

Lincoln Logs Big Valley Barn will be available nationally in June 2002. For more information, consumers can visit www.knex.com or call 1-800-KID-KNEX. During Toy Fair 2001, to be held Sunday, February 7 through Thursday, February 14, the new Lincoln Logs Big Valley Barn set will be on view in the K'NEX Showroom at 1107 Broadway, Suite 1315, and in K'NEX's Jacob K. Javits Convention Center Toy Fair booth (#511).

Held simultaneously in New York City's Toy District Toy Buildings and the Jacob K. Javits Convention Center every February, the American International TOY FAIR® is the largest annual toy trade show in the Western Hemisphere. Nearly 2,000 manufacturers, distributors, importers and sales agents from 25 countries showcase their toy and entertainment products. Products on exhibition include everything from classic toys to interactive entertainment: trains and trucks, books and kits, computer software and video games, action figures and dolls, games and puzzles, bicycles, tricycles and ride-ons, infant and preschool toys, cars, puppets and plush, audio and video cassettes, playground and sporting equipment, Halloween, Christmas, stationery, party supplies, and much more! The Jacob K. Javits Convention Center is located in New York City on 11th Avenue between West 34th and West 39th Streets.

Lincoln Logs® is manufactured and distributed by K'NEX Industries under license from Hasbro, Inc. Founded in 1992, K'NEX Industries was formally established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, consumers can visit www.knex.com or call 1-800-KID-KNEX.

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Contact:
Melissa Fogarty/Beth Mosher
LITZKY PUBLIC RELATIONS
(201) 222-9118
email: mfogarty@litzkypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.