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K'NEX CELEBRATES ITS TENTH ANNIVERSARY WITH AN ANNIVERSARY BASH AT TOYS "R" US TIMES SQUARE

HATFIELD, PA - October 11, 2002 — K'NEX Industries, one of the world's leading construction toy manufacturers, celebrates its 10th anniversary with an anniversary bash at Toys "R" Us Times Square on October 12th. The all- day event - festivities begin at 11 AM and run until 4 PM - is open to the public.

The K'NEX 10th Anniversary Bash will feature a wide variety of K'NEX activities. Kids will be able to test the coolest products in the K'NEX line and have the chance to watch and help a K'NEX expert designer build the awesome Screamin' Serpent Roller Coaster! From drag racing the Radio Controlled Burnout Dragster models to racking up the highest points on the K'NEX Electronic Arcade, there won't be a dull moment at this party!

"Not only are we absolutely thrilled to be celebrating our 10th Anniversary at Toys "R" Us Times Square," says Chris Campbell, Vice President of Worldwide Marketing for K'NEX, "we are especially excited to be spending it with the true people who know how fun and rewarding building with K'NEX can be…our K'NEX fans!"

After the games have come to an end, each child will receive a K'NEX Anniversary Bash goody bag so the fun can continue at home.

K'NEX encourages kids to use their imaginations while developing hand and eye coordination in a fun and exciting way. They have provided both new and avid builders, ages 5 years and up, with multi-model building experiences which offer a range of challenges. K'NEX offers unparalleled building and gaming experiences for the entire family.

Founded in 1992, K'NEX Industries was formally established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NED Education program. For more information, consumers can visit www.knex.com or call 1-800-KID-KNEX.

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Contact:
Melissa Fogarty/Beth Mosher
LITZKY PUBLIC RELATIONS
(201) 222-9118
email: mfogarty@litzkypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.