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LINCOLN LOGS MEETS THE NEW FRONTIER AT CONESTOGA RANCH

K'NEX To Debut New Lincoln Logs Homestead-Themed Playset At American International Toy Fair 2002

American International Toy Fair, K'NEX Showroom (1107 Broadway, Suite 1315) or Jacob K. Javits Convention Center (Booth 511), New York, NY - February 7, 2002 - K'NEX Industries, one of the world's leading construction toy manufacturers, announced today that Lincoln Logs, the beloved children's log building set, will introduce a new Lincoln Logs homestead and covered wagon playset, Conestoga Ranch, at the 2002 American International Toy Fair in New York City. Guaranteed to engage and entertain children for hours on end, the Conestoga Ranch set combines Lincoln Logs signature log-building fun with enjoyable accessories and push-toy play.

Following on the heels of the award-winning Lincoln Logs Railroad series from 2001, this brand new pre-school construction toy offers all the classic interactive play elements of Lincoln Logs along with Wild West themed accessories for enhanced activity and building that is even more imaginative. A highly entertaining, pre-school role-playing toy recommended for ages 3 and up, the Conestoga Ranch set (Suggested Retail Price, $19.99) lets kids build a Lincoln Log homestead and covered wagon and then engage in "new frontier" play with the log structures and colorful figures, horses and other accessories.

The Conestoga Ranch set features all wood Lincoln Logs for building a homestead with a porch and open back for extended play, a fence and a brand new covered wagon to explore the new frontier! Included among the 75 pieces in the set are four plastic action figures (Ma & Pa Mayberry and two horses, Blaze & Clover), plus colorful accessories including a double- gable roof, a window, a door & doorframe, a chimney, wheels, a harness, a wagon cover and a chassis. Lincoln Logs Conestoga Ranch offers kids the freedom to follow instructions to build the intended set-up or to design and build their own creative alternative builds.

According to Chris Campbell, Vice President of Worldwide Marketing for K'NEX, Conestoga Ranch set represents a classic and timeless toy, contemporized by new ideas and offered at a great value price. "For anyone who has played with Lincoln Logs as child, these sets are exactly as you remember them, only better, offering hours of extended wholesome and imaginative play for children. The Lincoln Logs Conestoga Ranch enables today's children to build new structures using durable, all-wood logs, while getting an opportunity to visit the new frontier of the Wild West."


Invented in 1916 by John Lloyd Wright, the son of famous American architect Frank Lloyd Wright, Lincoln Logs, which enjoys its 85th anniversary this year, has brought the excitement of building into the homes and imaginations of young boys and girls for generations. With its simple building system, friendly styling and real-wood logs, this well-loved brand has become a classic in creative play.

The Conestoga Ranch Set is great as stand-alone item as well as the ideal foundation on which to add the other new Lincoln Logs playsets being introduced by K'NEX in 2002, including the Big Valley Barn, Walnut Woods Schoolhouse and the Pony Express, to build an entire Old West frontier town.

This new Lincoln Logs Conestoga Ranch Set will be available nationally in June 2002. For more information, consumers can visit www.knex.com or call 1-800-KID-KNEX.

During Toy Fair 2001, to be held Sunday, February 7 through Thursday, February 14, the new Lincoln Logs Conestoga Ranch set will be on view in the K'NEX Showroom at 1107 Broadway, Suite 1315, and in K'NEX's Jacob K. Javits Convention Center Toy Fair booth (#511).


Held simultaneously in New York City's Toy District Toy Buildings and the Jacob K. Javits Convention Center every February, the American International TOY FAIR® is the largest annual toy trade show in the Western Hemisphere. Nearly 2,000 manufacturers, distributors, importers and sales agents from 25 countries showcase their toy and entertainment products. Products on exhibition include everything from classic toys to interactive entertainment: trains and trucks, books and kits, computer software and video games, action figures and dolls, games and puzzles, bicycles, tricycles and ride-ons, infant and preschool toys, cars, puppets and plush, audio and video cassettes, playground and sporting equipment, Halloween, Christmas, stationery, party supplies, and much more! The Jacob K. Javits Convention Center is located in New York City on 11th Avenue between West 34th and West 39th Streets.

Lincoln Logsâ is manufactured and distributed by K'NEX Industries under license from Hasbro, Inc. Founded in 1992, K'NEX Industries was formally established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, consumers can visit www.knex.com or call 1-800-KID-KNEX.

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Contact:
Melissa Fogarty/Beth Mosher
LITZKY PUBLIC RELATIONS
(201) 222-9118
email: mfogarty@litzkypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.