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CYBERK'NEX.COM ADDS A NEW DIMENSION TO CONSTRUCTION TOYS!

Interactive Web Site Expands Features of CyberK'NEX Building Sets

New York ­ K'NEX, a leading construction toy manufacturer, introduces the next element to its CyberK'NEX line... www.cyberknex.com! With the launch of this interactive website, kids will be able to enhance their already groundbreaking Cyber building experience. As they enter this new realm of virtual play, they will discover games, contests, free build instructions and a Cyber K'NEX Library, where they can download new personalities for their CyberK'NEX creations.

Using the Programmable Cyber Key and Programming Port available only in the CyberK'NEX Ultra Set, kids can log-on to www.cyberknex.com and easily download new personalities for their Ultra Set models. The Programming Port plugs into a PC with a parallel port connection. Kids simply insert the Programmable Cyber Key into the Programming Port, select a personality on the website and "click". The new personality downloads onto the Cyber Key. The newly programmed key can be used with any CyberK'NEX model. In addition, the site will post color-coded, step-by-step instructions that kids can use to build new additional vehicles, robots and creatures with their CyberK'NEX sets.

"The CyberK'NEX downloading experience is truly revolutionary within the toy industry and adds tremendous value to the CyberK'NEX brand," said Chris Campbell, Vice President of Marketing at K'NEX. "Like knex.com, www.cyberknex.com will be a place that fosters kid's imaginations and honors their talent."

Cyberknex.com will launch in August 2000 and is developed by K'NEX Industries in conjunction with Digital Wave Technologies, Inc. of Huntingdon Valley, PA (www.com).

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Founded in 1992, K'NEX Industries was formally established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program.

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.