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K'NEX BRINGS EXTREME JET FIGHTER ACTION
TO YOUNG PILOTS EVERYWHERE


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LASERSTRIKE JET COMBAT Is Laser Tag With Video Game Action

HATFIELD, PA - February 16, 2003 -- Strap in for real jet fighter action with the latest innovation in flight simulation, new LASERSTRIKE JET COMBAT distributed by K'NEX Industries. A high-tech, live-action game developed in partnership with Vivid Imaginations, the # 1 toy and gift company in the United Kingdom, LASERSTRIKE JET COMBAT puts kids right in the cockpit as they simulate the thrills and chills of being a real fighter pilot.

LASERSTRIKE JET COMBAT combines the best of video game action and laser tag excitement as it engages players in mid-air dogfights, complete with barrel rolls and ejecting pilots. Each LASERSTRIKE JET COMBAT set includes two high performance fighter jets that kids can wear on their hands to simulate the action and excitement of a real dogfight. Infrared 'tag' technology lets you "lock on" to your competitor and unleash laser shots so you had better be quick and strike first! WATCH OUT, the action is fast-paced.

Slip your hand inside one of the two jet fighters, and prepare for action! Take evasive action with the barrel roll maneuver as the jet actually rotates around your arm while avoiding a direct hit!

The electronic 'heads-up' console is a real working display with gauges that keeps track of fuel level, banks and turns, and provide warnings of an enemy "lock on". And with amazing jet fighter sounds, you'll feel like you're engaged in a real dogfight!
Take a direct laser hit during enemy "lock on" or run out of gas and you'll be forced to eject. Either way . . . you're outta there!
One player, two player or team options offer a variety of competitive scenarios so kids can play alone, with a friend, or the whole neighborhood, whether inside or outside!

LASERSTRIKE JET COMBAT will be available for children age 7+ years in Summer 2003 for an approximate retail value of $49.99, which includes two jets. Developed by Vivid Imaginations, K'NEX Industries will market and distribute LASERSTRIKE JET COMBAT in the United States under the Vivid Tech brand name.

Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading construction systems for children. K'NEX is also the U.S. licensee for the well-known and loved Lincoln Log Brand. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, consumers can visit www.knex.com.

Vivid Imaginations was founded by Nick Austin and Alan Bennie in 1992, and quickly became one of the fastest growing private companies in the United Kingdom. Constantly working on many of the hottest properties in the child / teen entertainment market, Vivid works closely with the licensors of many top children and teen TV productions and films, as well as new product development. Vivid is the number one UK toy and gift developer, as well as Europe's largest independent toy company.

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Contact:
Melissa Fogarty/Beth Mosher
LITZKY PUBLIC RELATIONS
(201) 222-9118
email: mfogarty@litzkypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.