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GET IN GEAR WITH THE NEW K'NEX® GEAR ACTION 20 MODEL BUILDING SET

Hatfield, PA, February 2006 - K'NEX Industries has introduced yet another cool way to build helicopters, trains and tanks and then put them in motion by using... gears!

The newest introduction to the K'NEX storage line includes more ways to build and make building even more fun and challenging. The new gear parts let kids build models that move with gear action. The set comes with ideas for 20 different models, so young builders can create lots and lots of gear powered models. They can also design and build combo builds by combining parts from other K'NEX case sets like the K'NEX 20 Model Building Set with Magnet Fun.

For a preview of the new pieces, the storage case comes with a window that highlights the new gear parts.

Designed for children 7 years and older, the new K'NEX Gear Action 20 Model Building Set is ideal for both beginners and intermediate builders. The approximate retail price is $19.99. The Gear Action 20 Model Building Set will be available Fall 2006.

About K'NEX
Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program.

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Contact:
Rebeca Schiller/Rashidah Ferguson
Child's Play Communications
(212) 222-0645/(212) 0643
rs@childsplaypr.com / rf@childsplaypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.