Press Releases

"K'NEX and Monster Jam worlds are combining in a whole new way with Monster Jam: Path of Destruction," said K'NEX President Michael Araten, "and we look forward to sharing K'NEX Monster Jam  building sets with a new audience thanks to the Nintendo DS Micro Monster Jam® promotion."

The first products to result from the K'NEX/Monster Jam partnership, designed for children ages 5+, were introduced in March 2010 are now available at Walmart, Target, Toys R Us and other fine toy retailers nationwide and online at www.knex.com. K'NEX Monster Jam building sets include the world's most popular monster trucks, K'NEXmen drivers, ramps and additional pieces for maximum Monster Jam fun! Young builders can create an entire Monster Jam world with authentic looking trucks including realistic suspensions, chunky tires and daredevil obstacles to conquer.
 
Monster Jam: Path of Destruction is the ultimate, authentic monster truck experience complete with unprecedented realism, customization, truck handling and all-out destruction. Fan-favorites Grave Digger®, Maximum Destruction®, and Grinder™ are all in the mix, and players can also create and customize their own trucks with thousands of options, unlocking new parts and upgrades as they progress through the game with the ultimate goal of reaching the Monster Jam World Finals.

The video game will be available at retail stores on November 9, 2010 on Wii™, Nintendo DS™, the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and PSP® (PlayStation®Portable) system.

For more information on Monster Jam: Path of Destruction visit www.MonsterJam.com or www.activision.com. For more information on K'NEX Monster Jam building sets visit http://www.knex.com/monster-jam/.

About Feld Motor Sports
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include the Advance Auto Parts Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, Nuclear Cowboyz and IHRA® Nitro Jam®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world's largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com. 

# # #

K'NEX Brands has 2 operating units – K'NEX (www.knex.com), a construction toy company focused on Building Worlds Kids Love; and The Rodon Group, an American custom plastic injection molder specializing in high volume, small plastic parts for over 100 industries. A video profile of Araten and a roundtable discussion in which he converses with two other member CEOs are now available on www.CEOIntroNet.com.

"As CEO of a company called K'NEX I realize the vital importance of making connections,” said Araten. "Just as the connections made in our building toys allow children to build bigger, stronger, and with more creativity, the connections that CEO IntroNet enables let members do the same thing for their businesses." Araten continued: "I look forward to learning from others in the group as well as sharing what I have learned both at K'NEX and on the manufacturing side at Rodon. With a focus on offering turnkey solutions, maintaining the highest standards and competing with overseas manufacturers, Rodon's recipe for success is one that other CEOs can duplicate."

About The Rodon Group

The Rodon Group is an ISO 9001-2008 certified plastic injection molder.  In business since 1956, the Rodon Group makes billions of parts each year in its 125,000 square foot facility.  With over 106 injection molding presses, Rodon is one of the largest family-owned and operated injection molders in the United States.  The Rodon Group serves a diverse group of industries including consumer products, medical, construction, pharmaceutical and toys.  Since 1992, Rodon has manufactured over 30 billion parts for the K'NEX building toy system, and is a subsidiary of K'NEX Brands, L.P.  For more information please visit www.rodongroup.com.

###

Retail Merchandiser, a publication covering all categories of the retail industry, examined K'NEX as a business in an article entitled, "Building Connections," in its July/August issue, available at http://www.retail-merchandiser.com/. Parents Express, a Philadelphia-area parenting publication, focused on the Hatfield-based company's local involvement and new product line in its July issue available at http://www.montgomerynews.com/parents_express/.

"Sharing the K'NEX story and promoting the entertainment and educational value of our products is one of the best parts of my job," said K'NEX CEO Michael Araten. "I was thrilled to have the opportunity to do it in both of these magazines."

###

Consumers who purchase a K"NEX NASCAR building set at Target are eligible to win a VIP trip to their favorite NASCAR-sanctioned race in 2011 including four tickets, round trip transportation, two night hotel stay, and a NASCAR prize pack. In addition to the grand prize winner, 88 additional winners will receive a $24 Target gift card.

"After the success of our first NASCAR ticket contest in April, we are excited to offer fans the chance at an even bigger and better prize," said K'NEX President Michael Araten. "This is all thanks to our partnership with NASCAR which, like this contest, continues to be exciting, unique, and one-of-a-kind."

K'NEX Officially Licensed NASCAR building toys were introduced in 2009 with Jeff Gordon"s No. 24 Pepsi car and Dale Earnhardt Jr."s No. 88 National Guard car. The line expanded in July 2010 with officially licensed NASCAR pit crews, garages, transporter rigs and additional drivers and cars including Juan Pablo Montoya and Tony Stewart. The building sets include enough cars, parts, and accessories to create an entire NASCAR world!

For more information and to enter the contest visit http://www.knex.com/News_and_Events/Win-VIP-Trip-To-Race.php. Entry forms must be postmarked before midnight on September 17, 2010.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports.  NASCAR is the No. 1 spectator sport - with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series.  Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

###

The relationship combines the award-winning K'NEX building system with Nintendo's beloved characters like YoshiTM, Princess Peach(TM), and Bowser(TM), bringing them from the video screen to the construction aisle for the first time.

"Our partnership with Nintendo is a win-win," said Michael Araten, president of K'NEX Brands. "It lets K'NEX bring popular and recognizable characters to life in a new way and provides an opportunity for kids to interact with Nintendo outside of the gaming console."

The new K'NEX Nintendo line will be available at all major retailers in 2011 and will include some of the most popular Nintendo characters, plus buildable vehicles and obstacles from the Mario Kart Wii game.  The building sets will be designed for children ages 6+ bringing the fun of Nintendo to a new generation and expanding its appeal through a rewarding, age-appropriate K'NEX building experience.

About Nintendo
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii(TM) home console and Nintendo DS(TM) family of portable systems. Since 1983, when it launched the Nintendo Entertainment System(TM), Nintendo has sold more than 3.3 billion video games and more than 558 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi(TM) and Nintendo DSi XL(TM), as well as the Game Boy(TM), Game Boy Advance, Super NES(TM), Nintendo 64(TM) and Nintendo GameCube(TM) systems. It has also created industry icons that have become well-known, household names such as Mario(TM), Donkey Kong(TM), Metroid(TM), Zelda(TM) and Pokémon(TM). A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's Web site at www.nintendo.com.

###

Fans are invited to celebrate the upcoming release of the new K'NEX Monster Jam® building sets by guessing how many cars were crushed in the 2009 Monster Jam® season. The 25 closest guesses will win four tickets each to the Advance Auto Parts Monster Jam® tour stop at Lincoln Financial Field on June 12, 2010. To enter the contest fans should visit http://www.knex.com/monster-jam-contest/ between May 20 and June 2, 2010. 

"At the Monster Jam World Finals earlier this year I gained an appreciation for the exciting family friendly entertainment that Monster Jam offers," said Michael Araten, president of K'NEX Brands, "As a family-owned business we look forward to sharing that experience with 25 other lucky families."

"We are very excited to be in partnership with K'NEX", said Mark Abernethy, Senior Director, Brand Marketing, Feld Motor Sports.  "We feel they have provided a great building and construction line of toys that captures not only the authenticity of Monster Jam but also the global popularity of the Monster Jam monster trucks.  Kids will love the life-like suspension, tires, and graphics."

The first products to debut as part of the K'NEX/Monster Jam® partnership announced in October 2009 will arrive in stores and online in July 2010. The building sets include the world's most popular monster trucks, K'NEXmen drivers, ramps and additional pieces.  Monster Jam fans attending the Philadelphia Monster Jam at Lincoln Financial Field will get the first opportunity to purchase K'NEX/Monster Jam toys as they will be available at the merchandise stands inside the stadium.  Monster Jam is the largest and most popular touring monster truck property in the world entertaining over 4-million fans yearly across the globe.

McMurray's third place finish came behind the wheel of the No. 88 K'NEX JR Motorsports Chevrolet. K'NEX recently unveiled a new line of NASCAR licensed building toys including Dale Earnhardt Jr.'s No. 88 National Guard car and Jeff Gordon's No. 24 Pepsi car.

To promote the new line of products, K'NEX joined forces with Earnhardt's JR Motorsports to sponsor the No. 88 Chevrolet, piloted by Daytona 500 winner Jamie McMurray. In addition to being the primary sponsor of the No. 88 Chevy in the NASCAR Nationwide series race, K'NEX donated $100,000 of toys to The Dale Jr. Foundation (link to foundation page) and the NASCAR Foundation, some of which will be distributed to the Jamie McMurray Foundation and is donating 10% of knex.com sales to The Dale Jr. Foundation for the month of May.

"Our NASCAR race weekend promotion was a great success," said Michael Araten, president of K'NEX, "Meeting the fans and NASCAR drivers has given all of us a new level of appreciation for the sport and Jamie McMurray's come from behind third place finish was icing on the cake."

K'NEX also hosted a tent in the Fan Zone so that young race fans could build with K'NEX pieces and explore the new NASCAR sets. Prior to the race K'NEX hosted an online contest that awarded 100 lucky winners with two tickets each to the Heluva Good! 200. In celebration of McMurray's third place finish, K'NEX will offer special savings on its website, www.knex.com for the week following the race.

K'NEX and NASCAR announced a licensing partnership in June 2009 with the first products debuting at the end of that year. K'NEX NASCAR building sets offer the most popular NASCAR drivers and enough cars, parts, and accessories to create an entire NASCAR world.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports.  NASCAR is the No. 1 spectator sport – with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series.  Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

 

###

Stock Car Building Sets
Young builders can get their creative motors running by building their favorite NASCAR driver"s car. Kids can choose from Dale Earnhardt Jr."s 88 National Guard or 88 Amp Energy cars, Jeff Gordon"s  24 DuPont/Pepsi or 24 DuPont cars and Tony Stewart"s 14 Office Depot car!  Each set includes more than 100 K'NEX bricks, rods and connectors, as well as wheels for push play. K'NEXman depicting the real NASCAR drivers make racing even more fun! Once built, cars measure 7" in length, representing 1:29 scale - and with custom parts, sponsor logos and color schemes, they resemble the real thing!  Suggested retail price: $14.99. 88 National Guard and 24 Pepsi Cars available now.  Remaining sets available July 2010.

Pit Crew Building Sets
Now kids can build the pit crew for their favorite driver's team - Dale Earnhardt Jr. 88 AMP Energy, Jeff Gordon 24 DuPont or Tony Stewart 14 Office Depot!  Each set is designed to work with the corresponding car building set and comes with three K'NEXmen and 20+ parts including a gas man with buildable gas can, jack man with buildable jack and tire man with spare tire! Uniforms ensure that these pit crews resemble the real teams. Suggested retail price: $6.99. Available July 2010.

Transporter Rig Building Sets
The race is on! Young builders can add to their NASCAR collection by building a transporter rig for their favorite driver's team - Dale Earnhardt Jr. 88 AMP Energy, Jeff Gordon 24 DuPont or Tony Stewart 14 Office Depot! Each set includes 250+ K'NEX bricks, rods and connectors, as well as wheels for push play. Once built, trucks measure approximately 23" in length, representing 1:27 scale. And with a trailer big enough to fit two cars, race fans can put their K'NEXman behind the wheel and head to the track! Custom parts, sponsor logos and color schemes ensure that these rigs resemble the real thing. Suggested retail price: $24.99. Available July 2010 .

Amp Energy Garage/DuPont Pit Lane Building Sets
Race fans can add to their fun by building Dale Earnhardt Jr.'s 88 AMP Energy Garage or Jeff Gordon's 24 DuPont Pit Lane! With over 300 parts and two K'NEXmen in each set, kids can create the garage or pit lane with working features and a spring motor-powered racecar. To add to the authenticity each set includes a sound module providing behind the scene race sounds! Sponsor logos and a graphic panel to build on ensure that these sets resemble the real thing. Suggested retail price: $34.99. Available July 2010.

Micro-Scale Building Sets
Kids will enjoy these easy to build micro-scale versions of their favorite NASCAR driver"s car! The cars are packaged two to a set for instant head-to-head racing fun. Sets include 88 National Guard vs. 24 DuPont/Pepsi, 88 Amp Energy vs. 24 DuPont, 14 Office Depot vs. 18 M&M.  Suggested Retail Price: $4.99  Available September 2010.

All NASCAR sets are appropriate for children ages 5 and up. Each package includes the official NASCAR hologram, with step-by-step building instructions included inside.
 

About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports.  NASCAR is the No. 1 spectator sport - with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series.  Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

The K'NEX/O.C.C. partnership was announced in October 2009. The building sets provide customizable, to-scale models of the types of motorcycles made famous by O.C.C.

O.C.C. Raptor Bike/T-Rex Bike Assortment

Kids can build & customize their own 1:10th-scale K'NEX motorcycles, just like the ones engineered by Orange County Choppers.  Young builders can collect two different sets:  The red Raptor Bike and green T-Rex Bike both with lots of K'NEX rod and connector pieces, along with detailed instructions for one model and one building idea. Stylized, custom chopper pieces like a chrome engine and fat chopper tires deliver the distinctive look O.C.C. is known for.  A display stand is included to showcase the completed model.  Suggested retail price: $9.99.  Available April 2010.

O.C.C. After-Burner Bike/All-Star Bike Assortment

Young O.C.C. fans not old enough to ride a motorcycle can create either the red After-Burner Bike or the black All-Star Bike. Both sets allow kids to create distinctive 1:6th-scale choppers using lots of K'NEX rods and connectors. Detailed instructions for one model and one building idea ensure that creations will share the customized O.C.C. look. A display stand is included for the completed model.  Suggested retail price: $12.49.  Available April 2010.

All the new O.C.C. K'NEX building toys are specially designed for children ages 7 and up. Visit www.knex.com for more information on the K'NEX Orange County Choppers building sets.

Intro Truck Assortment
Kids can build six of the most popular Monster Jam monster trucks: Grave Digger®, Maximum Destruction®, Monster Mutt®, Monster Mutt dalmatian, El Toro Loco® and Blue Thunder®! Each set comes with over 30 parts, including a buildable body shell that works with the K'NEX system providing an authentic look and great building fun! The sets include a working suspension, big, chunky tires and a K'NEXman driver! Authentic logos and graphics recreate the original look of each monster truck. Once built, the monster trucks represent 1:43 scale and perform like the real thing. Kids can even use the wedge-shaped box as a ramp! Suggested retail price: $6.99.  Available July 2010.

Grave Digger vs. Maximum Destruction Building Set
Monster Jam fans can experience extreme monster truck action with the Grave Digger vs. Maximum Destruction Building Set! This set comes with over 100 parts to build two of the most popular monster trucks in the Monster Jam fleet at the same time, and two K'NEXmen drivers to take the wheel. With both monster trucks powered by pull-back motors, kids can compete head-to-head or side-by-side, driving over ramps and crashing into spare tires and bricks - all included! The wedge-shaped box can be used as an extra ramp. Suggested retail price: $24.99.  Available July 2010

Downhill Thrill Building Set
Young builders can bring the extreme action of the Monster Jam arena into their home with the Downhill Thrill Building Set.  Set includes a Platinum edition Grave Digger monster truck equipped with motion activated Monster Jam sounds and 2' tall ramp to race the truck down!  Platinum edition Grave Digger comes with a real working suspension, big chunky tires, authentic motion activated sounds such as a revving engine and cheering crowd, and is specially designed to perform the most amazing stunts that you might see at a Monster Jam event.  Includes over 160 parts, including a buildable monster truck body shell that works within the K'NEX system. Other features include K'NEX man driver, authentic logos and graphics, step by step instructions, and a wedge shaped box that can be used as an additional ramp. Suggested retail price: $29.99. Available July 2010.

Micro-scale Truck Building Sets
Kids will enjoy these easy to build micro-scale versions of their favorite Monster Jam monster truck! The monster trucks are packaged two to a set and can be built at the same time for instant Monster Jam crashing fun. Sets include Grave Digger vs. Captain's Curse®, Maximum Destruction vs. Monster Mutt dalmatian and El Toro Loco vs. Monster Mutt. Suggested Retail Price: $5.99  Available September 2010.

All Monster Jam building sets are appropriate for children ages 5 and up. Step-by-step instructions are included. Visit www.knex.com to pre-order the new K'NEX Monster Jam building sets.  For more information on Monster Jam, go to www.MonsterJam.com

About Feld Motor Sports®
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Monster Jam®, SuperBull®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz®, Gravity Slashers®, and IHRA® Nitro Jam®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world's largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.

Easy-to-understand, color-coded building instructions allow kids to experience hours of construction toy fun and challenge.

Fire Rescue^TM 10-Model Building Set
Building a bright red fire engine has never been more fun! Young builders interested in the exciting world of firefighting can create 10 different models and bring them to life with the included spring motor! After the building is finished the fun continues with models that move. Packed with 127 parts and building ideas for 10 unique models the Fire Rescue 10-Model Building Set comes packaged in a convenient storage container for easy clean-up. Available in February 2010.

Hi-Flyers^TM 10-Model Building Set
High flying building enthusiasts will find this set to be a breath of fresh air! Loaded with more than 150 parts including rods, bricks, connectors, and a K'NEXman, the building options are as wide as the sky! Kids can build and rebuild ten different models from helicopter to airplane to hot air balloon. Additional building ideas that are included ensure that even the longtime builders will find something new to create. Available in July 2010.

Revving Racers^TM 10-Model Building Set
The race is on among young builders with a need for speed! Loads of bricks, rods and connectors plus additional building ideas promise hours of building fun. Thanks to the included K'NEXman there is even a driver for all the cool racecar creations little builders can imagine. Includes more than 150 parts for building and rebuilding 10 different models and imaginative play. Available in July 2010.

The 10-model building sets are available for $11.99

Pirate Adventure 20-Model Building Set
Ahoy mate! Build palm trees, pirates and buried treasure galore with the Pirate Adventure 20-Model Building Set.  Kids can create one of the 20 different pirate-themed models or imagine and build their own high seas adventure.  Over 350 parts, including a pirate K'NEXman complete with hat and sword and instructions and ideas for 20 unique models are included in this set. Suggested retail price: $24.99. Available in July 2010.

Monster Truck Assortment
These sets put the monster in Monster Trucks! Build all four Monster Trucks - Fang, Dragon, Ogre and Twin Serpent! Each set includes at least 50 K'NEX parts, including bricks and wheels. Personality parts such as eyes and teeth are what make these trucks monsters - while rods and connectors bring them to life! Kids can build bigger, scarier Monster Trucks by combining Fang and Dragon or Ogre and Twin Serpent. Or they can combine all four to build the Ultimate Monster Truck! Suggested retail price of $4.99. Available in February 2010.

350 Piece Value Tub
The K'NEX 350 Piece Value Tub is filled with loads of pieces and even more possibilities. Young builders can bring ideas to life using their imagination or follow the directions to build 20 suggested models. Ideal for afternoons inside, the 350 Piece Value Tub encourages open-ended building and after building play. Suggested retail price of $21.99. Available in February 2010.

Construction Crew Series
Create vehicles that will make the earth move with the Collect & Build Construction Crew Series^TM! Construction Crew 1 includes an excavator, front loader, steam roller and backhoe. Each set comes with approximately 120 K'NEX parts that build a working construction vehicle, a K'NEXman, and accessories to add to the fun! By combining all four sets young builders can create their own construction site! Suggested retail price $11.99. Available January 2010

Crazy about construction? Construction Crew Series 2 adds even more fun builds including a bulldozer, giant excavator and dump truck to round out the series! Each set comes with over 200 parts to build a heavy-duty vehicle and a K'NEXman driver. Bring the bulldozer and dump truck to life with realistic motorized movement, and listen as the giant excavator makes real construction sounds. Combining the three sets lets kids build a giant house on their construction site! Recommended for builders ages 5+. Suggested retail price $24.99. Available August 2010. 

Each Collect and Build series, like each individual set, provides a complete building experience which can be enjoyed alone or together by combining the series and the sets.

Amusement Park Series
Introduced in 2008, the K'NEX Amusement Park Series^TM has quickly become one of the most popular assortments in K'NEX history. Now the series is expanding with the addition of three new rides: the Corkscrew Coaster, Wonder Wheel, and Vertical Viper Coaster. All three are motorized for exciting, realistic performance! Each set comes with over 300 parts and everything kids need to build a working thrill ride. Combine all three for a complete amusement park at home! Recommended for builders ages 7 and up. Suggested retail price: $20.99.  Available August 2010.

Micro-Bots Series
On the heels of last year's popular Moto-Bots Series^TM new Micro-Bots are here. Each mini-robot - Scooter^TM, Hopper^TM, Speedy^TM and Crawler^TM - has over 100 parts and a motor that allows for unique mechanical motion features as each robot's name suggests! Scooter scoots along, Hopper jumps, Speedy is lightning-quick on wheels, and Crawler creeps along on four legs! Collect all four and combine sets to build 2 larger robots - then turn them on for head-to-head battling action! Recommended for builders ages 7 and up. Suggested retail price: $11.99. Available January 2010.

K'NEX Collect & Build series feature uniquely shaped packaging specific to each theme, and include step-by-step instructions to make building easy. All the Collect and Build series and sets work together and provide even more building fun as kids collect them all  They are available at major retailers nationwide.

Specially designed for children ages three years and older, the new sets are filled with colorful, chunky KID K'NEX rods and connectors, as well as all-new KID K'NEX blocks. The blocks, which are compatible with other leading preschool building blocks, provide an easy, and enjoyable building experience for young children.  Each set comes with creative building ideas to spark little builders' imaginations.

Flying Friends
This aviation-themed building set allows children's creativity to take flight.  Filled with blocks, rods, connectors, and personality parts this set lets kids build cute flying buddies including airplanes and helicopters! Suggested retail price is $11.99.

Construction Crew
Construction equipment never looked so good! Kids who "dig" dump trucks can build friendly construction vehicles with this 23 piece set including rods, connectors, and personality parts. Suggested retail price is $11.99.

Big Building Tub
The building possibilities are endless with this 50 piece set packed with colorful, chunky KID K'NEX blocks, rods, and connectors. Bound to be a favorite of parents and kids alike the Big Building Tub includes building ideas for over 10 models and a reusable tub for storage and easy clean-up. Suggested retail price $19.99.

 The new KID K'NEX Building Sets will be available July  2010.