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YOUNG BUILDERS CAN 'MAKE' NEW FRIENDS
WITH NEW KID K'NEX BUILDING SETS

Great for young minds and little hands!

HATFIELD, PA - November 8, 2002 -- Fun for young builders isn't just about blocks, sticks, spokes and pulleys anymore. New KID K'NEX, a new brand of building sets, puts a whole new friendly face on one of the most basic and classic play patterns..

Rather than skyscrapers and bridges, KID K'NEX kids can build a world of characters with unique personalities. Now it isn't about "what" you've built, it's about "who" you've built!

K'NEX's Building Case Sets:

K'NEX Industries, one of the world's leading construction toy manufacturers, introduces a new brand of building sets for young builders, KID K'NEX. The sets, each of which feature colorful, oversized building pieces, let little builders' imaginations run wild as they create - and recreate - fun, new playtime pals. And, each KID K'NEX set comes in its own carry case with a quick building base - so kids can build and play, even when they are on the go!


Kids will love creating funky, friendly characters with three different KID K'NEX building sets. Each set comes with large, chunky parts in crazy colors and the KID K'NEX signature, oversized eyes. KID K'NEX is available in three unique building sets that address the developmental needs of kids ages 3-7.

• KID K'NEX Bug-Eyed Buddies: Now the most junior builders ages 3-4 can literally make new friends! With 34 easy-snap large, colorful pieces, kids can create easy fun characters, all with KID K'NEX "big buggy eyes." Kids will get started right away with the easy building base that is right on the storage case..

• KID K'NEX Footed Friends: Large chunky feet, big rabbit ears, and huge "buggy eyes" are all you need to create new friends! With an assortment of 55 easy-snap large, colorful pieces, including flexible rods, the possibilities are endless! Footed Friends is great for young builders, especially those ages 5 and up.

• KID K'NEX Rovin' Rollers: Kids will love to build and play with their big-wheeled friends. Huge clickin' wheels, super scoops and "buggy eyes" snap together easily to create new pals! A quick-start frame helps little hands to build big creations right away. With a whopping 71 easy-snap pieces and special parts, the KID K'NEX Rovin' Rollers building set offers a fun vehicle theme with a slightly greater challenge!

Parents love KID K'NEX because it develops creativity and fine motor skills, offers quick age appropriate building and allows youngsters to enjoy the pride of accomplishment. Each building set includes a picture book of fun ideas that encourages open-ended building, creativity and imagination. All three building sets come in a colorful KID K'NEX "fold and go" storage case that also provided a sturdy platform for quick and easy building.

The first three KID K'NEX building sets - Bug-Eyed Buddies (suggested retail $9.99), Footed Friends (suggested retail $14.99), and Rovin' Rollers (suggested retail $19.99) - will be available in limited quantity nationwide at Toys 'R' us and Toysrus.com during holiday 2002. In 2003, KID K'NEX products will be available wherever toys are sold. All KID K'NEX building sets are for children ages 3-7 years.

 

Founded in 1992, K'NEX Industries was formally established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, consumers can visit www.knex.com or call 1-800-KID-KNEX.

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Contact:
Melissa Fogarty/Beth Mosher
LITZKY PUBLIC RELATIONS
(201) 222-9118
email: mfogarty@litzkypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.