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K'NEX ANNOUNCES APPOINTMENT OF NEW KIDS FOR 2001 K'NEXPERT PANEL

Ten Exceptional Kids Chosen from among Hundreds of Talented Entrants To Serve on Advisory Panel for Premier Construction Toy Brand

Hatfield, PA, January, 2001 - K'NEX Industries, one of the world's leading construction toy manufacturers, announced today the appointment of ten kids to its 2001 K'NEXpert panel. The announcement was made by Chris Campbell, Vice President of Worldwide Marketing for K'NEX.

The 2001 K'NEXpert Panel is comprised of the following gifted young "engineers" from across the country:

The ten lucky new K'NEXperts were chosen from among hundreds of entrants hailing from the United States and Canada. Wanna-be K'NEXperts were asked to build unique construction models made entirely from K'NEX pieces, and then enter them for consideration as among the best of the best. The final panelists were chosen based on the innovation, imagination and creativity expressed in their builds.

Each of the ten K'NEXperts will be rewarded with a variety of great K'NEXpert perks throughout the year, including his or her own personal web page at www.knex.com, free K'NEX gear, new K'NEX products, and a generous discount on K'NEX parts that are purchased online. In addition, these K'NEXperts will be invited to share their thoughts and feedback regarding existing and new K'NEX products and will be invited to attend local K'NEX-sponsored activities throughout the year.

The K'NEX website currently houses 10 personal web pages that display photos of each of the new K'NEXperts, accompanied by photos of four of his or her imaginative winning constructions. Among the amazing creations include a number of reconstructions of famed architectural landmarks, such as the Sydney Opera House, the Golden Gate Bridge, the Empire State Building and the Seattle Space Needle. Also included in each K'NEXpert's group of constructions are a household item and a holiday item, ranging from a life-sized vacuum cleaner to a fireworks display--all made solely from K'NEX construction toy pieces! K'NEX will update these web pages as often as the K'NEXperts wish, with new pictures of their exciting and imaginative builds.

"K'NEX is proud to announce the ten new members of its 2001 K'NEXpert Panel. These kids have shown excellent building ability and a remarkable creativity. These appointments recognize and pay honor to the creativity and imagination of all kids across the globe," said Chris Campbell, Vice President of Marketing for K'NEX. "We look forward to seeing what our K'NEXpert panelists come up with next, and we eagerly await the feedback and kidcentric insight that these K'NEXperts can give us!"

K'NEX world-renowned construction toys are composed of rod and connector pieces which snap together easily to create a large universe of fun and entertaining toys. Over the years, K'NEX has added wheels, pulleys, gears, motors and more to bring these toy constructions to life, and four unique lines of toys are now offered by K'NEX: CyberK'NEX, Cool Machines, Missions in Space, and Robot World. Easy to follow, color-coded instructions are included in every set to make it simple for kids--and adults--to create models. In addition to building the models, with the infusion of a little imagination, there are endless possibilities for building totally unique masterpieces!

Founded in 1992, K'NEX Industries was formally established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, consumers can visit www.knex.com or call 1-800-KID-KNEX.

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Contact:
Melissa Fogarty/Beth Mosher
LITZKY PUBLIC RELATIONS
(201) 222-9118
email: mfogarty@litzkypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.