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K'NEX® ADDS MAGNETIC MAGIC TO 14-AND-20 MODEL BUILDING SETS

HATFIELD, PA - February 2006 - K'NEX Industries, one of the world's leading manufacturers of construction toys, brings a magnetic challenge to the world of building. Aspiring young architects and builders can now add the magic of magnets to their working creations with special K'NEX magnetic pieces included in the K'NEX 14- and 20-Model Building Sets with Magnet Fun.

Magnets offer an innovative and exciting way to build with K'NEX and provide low-friction motion and break-away connections. Using step-by-step instructions, kids can build a wide range of vehicles including cars, airplanes with spinning propellers, and cranes with magnetized pick-up action. Or they can just let their imagination run free and build their own original designs.

"We wanted to develop a building set that kids at a beginner or intermediate level would find challenging and exciting," said Diane Adams, Vice President of Sales and Marketing. "Adding magnets is a fun twist and it's still in keeping with the concept of building and connecting pieces together."

Both building sets come with four magnets and three metal balls; over 100 and 150 pieces, respectively; instructions for building a wide range of models, and - just what every mom wants - a handy storage case for after- play use.

K'NEX 14 and 20 Model Building Sets with Magnet Fun are recommended for children ages 6-12 years. Approximate retail value is $12.99 and $19.99, respectively.

About K'NEX
Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program.

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Contact:
Rebeca Schiller/Rashidah Ferguson
Child's Play Communications
(212) 222-0645/(212) 0643
rs@childsplaypr.com / rf@childsplaypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.