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Kate Loffio
K’NEX Brands
215.996.4209
kloffio@knex.com


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K'NEX INDUSTRIES, INC. ANNOUNCES EXECUTIVE MANAGEMENT CHANGE

Jay Eck Promoted to Vice President of Sales

HATFIELD, PA - Sept. 17, 2001 - K'NEX Industries, Inc., one of the world's leading construction toy manufacturers, announced today that the company has promoted Jay Eck to Vice President of Sales. The announcement was made by Norman Walker, President and Chief Operating Officer of K'NEX.

Mr. Eck, previously served as one of two Directors of Sales for K'NEX. In his new position, he will assume expanded responsibility for all North American sales, services, and distribution channel management.

In making the announcement, Mr. Walker stated, "Jay is a highly regarded professional and seasoned sales executive. Since joining K'NEX in 1998, he has played an important role in establishing strategic partnerships with a number of key retailers, and I am confident he will provide strong leadership"

Prior to joining K'NEX, Mr. Eck served as National Accounts Sales Manager for True Temper Hardware and Union Tools, where he was responsible for the development of the company's Home Center Distribution.

Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading construction systems for children. Winner of more than 200 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information visit www.knex.com.

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Contact:
Melissa Fogarty/Beth Mosher
LITZKY PUBLIC RELATIONS
(201) 222-9118
email: mfogarty@litzkypr.com



About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.

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