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K'NEX COMES TO KIDS' RESCUE WITH NEW BUILDING SETS

Hatfield, PA, October 2007 - It's an emergency and K'NEX has come to the rescue! K'NEX has a new building adventure for kids ages five and up: the K'NEX Rescue Assortment. These rescue-themed building sets let kids create exciting vehicle models like police cars, fire engines, ambulances and medivac helicopter with the help of the K'NEX building system, including new K'NEX bricks.

The K'NEX Rescue Assortment consists of four unique sets: Police, Fire, Ambulance and Rescue, available separately. Each set includes instructions for a lead and alternate model. The Police and Fire sets can be combined into a giant build, as can the Ambulance and Rescue sets. Collect all four sets for an ultimate rescue build.

Each of the Rescue Assortment sets contains new K'NEX Bricks for an age-appropriate building experience to complement the K'NEX open-ended system of rods and connectors.

The colorful new bricks have a unique, patented design that offers kids a whole range of fresh opportunities for more building fun - the components are compatible not only with the entire matrix of K'NEX parts, but with the bricks of other building systems too!

Designed for children five years and older, the Rescue Assortment will be available January 2008. Approximate retail price is $4.99 each.

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.