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NEW K'NEX SETS TO PROVIDE SERIOUS BUILDERS WITH SERIOUSLY FUN BUILDING CHALLENGE

Construction Toy Enthusiasts Can Expect a Wild Ride in 2008 with New Roller Coaster and Other Thrill-Seeking Building Sets

Hatfield, PA - November 2007 - K'NEX Brands, one of the world's leading construction toy companies, is coming to Toy Fair '08 with several additions to its building sets designed for builders ages 9 & up. Making their debut February 17-20 at the Jacob Javits Center in New York City will be four new products: SawBlade Thrill Ride, Dragon's Drop Coaster, DoubleDare Dueling Coaster and Motorized Madness Ball Machine. Each one is guaranteed to provide a rewarding building challenge to even the most experienced construction toy enthusiast.

SawBlade Thrill Ride - Hold on tight! The incredible two-sided SawBlade Thrill Ride features motorized dual-spinning wheels to give its eight passengers a ride they will never forget. Standing over four feet tall, the SawBlade Thrill Ride provides a challenging building experience for kids ages nine and up. Available at mass retailers nationwide Fall 2008. Suggested retail price: $59.99.

Dragon's Drop Coaster - Kids' jaws will drop at the sight of the Dragon's Drop Coaster, an 800+ piece roller coaster that introduces an all-new hanging coaster car design. For kids nine and up, Dragon's Drop Coaster features a motorized chain lift that takes its passengers two and a half feet up in the air, and sends them down through several loops to the safety of the ground. Dragon's Drop Coaster will be available Fall 2008. Suggested retail price: $29.96.

DoubleDare Dueling Coaster - Kids can build and race against their friends with this giant dueling coaster that includes two chrome cars and over 32 feet of track. DoubleDare Dueling Coaster features over 950 parts and a motorized chain lift that carries the competitive cars side-by-side up to the top. Once released, it's a mad dash down separate tracks and through the gates to the finish line. DoubleDare Dueling Coaster will be available Fall 2008. Suggested retail price: $39.99.

Motorized Madness Ball Machine - This set is sheer madness! Standing over four feet high when completed, the Motorized Madness Ball Machine features a motorized ball lift and three unique tracks for the 5 balls to race down. A highly challenging set for kids nine and up, this item includes over 2,000 K'NEX pieces and a battery-powered motor. Motorized Madness Ball Machine will be available Fall 2008. Suggested retail price: $59.99

K'NEX building sets targets at kids ages 9+ will be available in June 2008.

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.