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SESAME WORKSHOP and K'NEX BRANDS INTRODUCE
SESAME STREET-THEMED BUILDING SETS

Hatfield, PA, February 2008 - Sesame Workshop, the non-profit educational organization behind Sesame Street, and K'NEX, an international leader in the construction toy industry and strong advocate of fostering the imagination and creativity of children, are delighted to introduce the first collection of Sesame Street-themed building sets for preschoolers.

"We are thrilled to introduce Sesame Street building sets," said Michael Araten, president of K'NEX Brands. "Partnering with Sesame Workshop provides a wonderful opportunity to work together toward our goals of helping children learn, grow, dream and discover."

Specially designed for children ages two years and older - the youngest audience yet for K'NEX - the new sets are filled with colorful KID K'NEX rods and connectors, as well as all-new KID K'NEX blocks. The blocks, which are compatible with other leading preschool building blocks, provide an easier building experience for young children.

To heighten the play experience and further children's growth and development, each set includes engaging and interactive educational content such as tips for parents and fun activity cards for kids, as well as lots of building ideas.

$9.99 Sets
Tiny builders will have a blast building their favorite Sesame Street friends with these cute character sets, which come complete with all of the parts needed to create their favorite friends. . Available in four fun sets - Elmo and his goldfish Dorothy; Ernie and his faithful Rubber Duckie; cookie lover Cookie Monster; and Oscar the Grouch with Slimey the Worm - each 14-15 piece set also includes Sesame Street activity sheets and educational activities.

Brightly colored, character-shaped packaging adds additional play value and keeps parts neatly stored away when not in use.

$14.99 Sets
It's a bird, it's a plane, it's the Super Grover building set to the rescue! This charmingly cheerful 30-piece set invites kids to build their favorite superhero-in-disguise with KID K'NEX parts, then complete the transformation by dressing Grover in his cape and helmet. And of course, Super Grover would not be complete with out his trademark lightening bolt and letter "G," which are emblazoned on his chest.

Pre-school girls everywhere will be tickled pink at the Sesame Street Abby Cadabby 30-piece building set. This cute set is filled with everything needed to create Sesame Street's newest Muppet and fairy-in-training, from a tulle skirt and pink fairy wings to a flowery wand and perky pigtails. The set also includes a bright orange pumpkin - perhaps the product of one of Abby's still-to-be-perfected spells!

Both the Super Grover and Abby Cadabby building sets come packaged in sturdy storage containers and include activity sheets filled with fun parent/child interactive activities.

$19.99 Sets
Kids are invited to take a journey inside Elmo's world with the impressive Elmo's World building set. The 46-piece set is packed with enough parts to create multiple builds at the same time: either Elmo and his piano, complete with blue and white keys and bright orange accents; or Elmo and his goldfish Dorothy, comprised of orange blocks, yellow fins, and googly fish eyes.

Pint-sized building buddies can construct their favorite Muppet duo with the Sesame Street Bert & Ernie building set. Forty-six vibrantly colored parts, including blue and red sneakers, molded hair and striped blocks for the pair's colorful sweaters, come together to create impressively accurate characters. .

Both the Elmo's World and Bert & Ernie building sets include three fun, educational activity cards and a sheet of additional building ideas. The sets are packaged in durable storage containers.

$29.99 Sets
The ultimate Sesame Street building experience, the Cookie Monster & Hooper's Store building set allows future architects to recreate Hooper's yellow and red store, complete with a cheerful sunflower in the window. Once completed, tots can build the perfect store patron - a very hungry Cookie Monster! The 80-piece set features the Sesame Street "stoop" as an alternate build, and includes 1:1 building cards focused on teaching healthy eating habits.

Sesame Street KID K'NEX building sets will be available in June 2008.

Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children's health, military deployment and emergency preparedness. As a nonprofit, product proceeds and philanthropic donations support Sesame Workshop's educational research and creative content for children around the world. Learn more at www.sesameworkshop.org.

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.