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GOOD THINGS IN SMALL PACKAGES: K'NEX® LAUNCHES ORANGE COUNTY CHOPPERS™ IN NEW, SMALLER SCALE

HATFIELD, PA - February 2006 - K'NEX Industries Orange County Choppers™ line has been so successful, the company is now introducing a smaller version. K'NEX, one of the world's leading manufacturers of children's construction sets, is introducing 1:10th scale collectible, custom multi-color bikes based on Orange County Choppers™, the stars of American Chopper™, the hottest cycle customization show on television.

Kids can build the smaller scale versions and create the chassis, then finish the bike in chrome tanks, fenders and rims. New models include the blue Raptor Bike™, the red T-REX Bike™, the green Serpent Bike™ and the purple Dragon Bike™. They come in a window-box package that highlights the cool parts inside.

The officially licensed K'NEX Orange County Choppers building sets for children and collectors eight years and older will be available for an approximate retail value of $9.99.

About K'NEX
Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program.

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Contact:
Rebeca Schiller/Rashidah Ferguson
Child's Play Communications
(212) 222-0645/(212) 0643
rs@childsplaypr.com / rf@childsplaypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.