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K'NEX® CONTINUES TO BRING AMUSEMENT PARK FUN INTO FAMILY LIVING ROOMS WITH NEW PIRATE SHIP PARK™

HATFIELD, PA - February 20, 2005

K'NEX Industries, one of the world's leading manufacturers of construction toys, brings all different levels of challenge to the world of building. The K'NEX Family Fun building sets let kids build the biggest large-scale models with the most dynamic high-performance features that really work! Builders amaze their friends, family, and even themselves with their creations!

New to the K'NEX Family Fun line is the ultimate in amusement park fun and a favorite among thrill-ride enthusiasts - Pirate Ship Park! Use the K'NEX rods, connectors and special pieces to construct a real working Pirate Ship ride! The "Swing Ship" stands over two and a half feet tall, and includes a battery powered motor. Hear the passengers squeal with glee (and maybe a little fun-filled fear) as the Pirate Ship blasts higher and higher for a 360 degree thrill!

Pirate Ship Park, for children nine years and older, will be available in September 2005 for approximate retail value of $49.99. Instructions are included to build three different models.

Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, consumers can visit www.knex.com

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Contact:
Melissa Fogarty/Beth Mosher
LITZKY PUBLIC RELATIONS
(201) 222-9118
email: mfogarty@litzkypr.com
email: bmosher@litzkypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.