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FOR THE LITTLEST BUILDERS, KID K'NEX® CREATES A SPECIAL WORLD OF ROBOTS, PRINCESSES, FAIRIES AND DINOSAURS

HATFIELD, PA - February 2006 - K'NEX Industries, one of the world's leading manufacturers of children's construction sets, introduces a series of developmentally appropriate products to its KID K'NEX line, designed for the youngest builders. The newest additions range from quirky robots, to beautiful princesses and fairies to delightful dinosaurs.

Young builders can design their one-of-a-kind special buddies with lots of bright and colorful KID K'NEX rods and connectors. Children can enjoy hours of creative fun with soft and chunky parts that little hands and fingers can easily snap together, making their building experience an instant success.

Rockin' Robots
With KID K'NEX Rockin' Robots, kids can create fun friends using metallic robot parts, quirky patterns and blinkin' eyes that add charm and personality. The set includes an array of building ideas and comes with an assortment of Fish-Eyed Friends and Crimpy Critters. Rods and connectors can be returned to a handy storage case for easy clean-up. For children ages three years and older. Approximate retail price is $9.99. Available Spring 2006.

Pixie Princess™ and Flower Fairy™
Every little girl dreams of being a princess or a fairy, but to be able to build one with accompanying wand and tiara? How cool is that! KID K'NEX Pixie Princess and Flower Fairy sets come in pastel colors and with special princess and fairy must-haves from a tulle skirt to eyelashes to flowers. A pre-built model is packaged in a fashionable vinyl carryall bag along with instructions for alternate builds. For ages three and older. Approximate retail price is $12.99. Available Spring 2006.

Dino Pals
With KID K'NEX Dino Pals, dinosaurs will never become extinct. Kids can build their own versions of "classic" dinosaurs, but why stop there! Add a wing here and there, a stretchy neck, a shell, some scales and voila! A Dino Pal to call your own. Dino Pals building sets come with colorful and bright KID K'NEX rods and connectors. Kid-friendly building ideas are enclosed in the set. Dino Pals are packaged in a case that can double as a prehistoric cave or contemporary storage area. For ages three and older. Approximate retail price is $19.99. Available Spring 2006.

About K'NEX
Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program.

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Contact:
Rebeca Schiller/Rashidah Ferguson
Child's Play Communications
(212) 222-0645/(212) 0643
rs@childsplaypr.com / rf@childsplaypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.