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K'NEX® STREET MODS™ DELIVER COLORFUL CRUISIN' Custom and High-Performance "Rides" Come Complete with Authentic Tuner Parts

HATFIELD, PA - February 2006 - High-performance aficionados can now look toward K'NEX for the latest in hot tuner cars.

The exclusive construction system in K'NEX Street Mods offers builders a welcome alternative to traditional block-building play. The set features uniquely shaped rods and connectors that fit together in numerous ways to make realistic models or anything that kids' imaginations can create.

Partnering with real performance-parts companies such as Axis Sport Tuning™ and Pypes Performance Exhaust™, K'NEX offers the most authentic, on trend, vehicle-building experience.

The Street Mods kit features authentic tuner parts for the GT Tuner, chrome rims inspired by Axis and a light-up chrome engine (batteries included). Step-by-step color-coded instructions are provided for two models.

For children ages eight years and older, Street Mods will be available for Spring 2006. Approximate retail value is $19.99.

About K'NEX
Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program.

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Contact:
Rebeca Schiller/Rashidah Ferguson
Child's Play Communications
(212) 222-0645/(212) 0643
rs@childsplaypr.com / rf@childsplaypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.