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K'NEX EXECS' IMPRESSIVE INDUSTRY KNOWLEDGE SHOWCASED IN TWO NEW BOOKS
CEO Joel Glickman and SVP Global Sales & Marketing Diane Adams Published By Aspatore Book

Hatfield, PA, February 16, 2007 - The top executives at K'NEX Industries have learned a thing or two while creating and producing world-renowned K'NEX building sets. Now, they're letting others in on their extensive industry knowledge with two new books from highly respected Aspatore Books, publisher of business literature targeted to C-level executives.

Joel Glickman, creator and CEO of K'NEX Industries, has authored, Inside the Minds: The Business of Games and Toys. Part of Aspatore's popular Inside the Minds series, the book provides an insider perspective on the ins, outs, ups and downs of the game and toy industry. Glickman conceived the original idea for K'NEX in 1990, and since bringing the first building sets to market in 1992, he has grown K'NEX into a highly respected, internationally distributed company and a leader in the construction toy industry.

Diane Adams, SVP, Global Sales & Marketing, has authored, Goals for Successful Marketing Executives, an insightful and informative look at the best practices in marketing strategies and consumer insights that are most important to successful marketers. Adams has more than 20 years of experience in sales and marketing at companies including 3M/Lanier, Avery Dennison and Binney and Smith. Adams joined K'NEX in 2002 and is currently responsible for the overall development and oversight of all key sales and marketing functions.

Inside the Minds: The Business of Games and Toys, by Joel Glickman, and Goals for Successful Marketing Executives, by Diane Adams, are available for purchase at www.aspatore.com. About K'NEX Industries

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Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program.

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.