Press Releases

Back

K'NEX BIG AIR BALL TOWER NAMED 'ULTIMATE CONSTRUCTION TOY OF THE YEAR' AT THE ULTIMATE TOY AWARDS SHOW

HATFIELD, PA - December 7, 2004 - Topping Holiday "Hot" Lists nationwide, the K'NEX Big Air Ball Tower was named 'The Ultimate Construction Toy' during the first-ever Ultimate Toy Awards Show, a televised special presented by Toy Wishes magazine and DIC Entertainment. The awards program aired nationally on Saturday, December 4, 2004 on the NBC Network and Sunday, December 5, 2004 on the PAX-TV Network.

Competing in one of the strongest categories with top tier manufacturers such as Lego and Mega Blocks, the K'NEX Big Air Ball Tower was chosen as the "Ultimate Construction Toy" of the year. The Awards show honored outstanding toys in twenty categories. Winners were selected by consumers and the American Toy Press.

"What's great about K'NEX is that their products provide the fun and challenge of building for hours of endless play," said Jim Silver, editor-in-chief of Toy Wishes magazine. "Kids can build outstanding models that they can proudly display."

"K'NEX strives to create products that are both fun and challenging for every level of builder," said Diane Adams, vice president of sales and marketing for K'NEX. "So to receive an award voted on by both consumers and members of the toy press is truly an honor and a wonderful achievement."

The 'Ultimate Construction Toy of the Year' award is the latest in a list of accolades that K'NEX has earned this holiday season. The National Parenting Center's Seal of Approval, iParenting Media Awards, Parenting Magazine's Toys of the Year, Child Magazine's Best Toys, The Oppenheim Toy Portfolio and Toy Tips have all touted various K'NEX products including the Big Air Ball Tower, K'NEX ALIVE! and KID K'NEX.

About K'NEX Big Air Ball Tower
With the Big Air Ball Tower, kids can construct a working ball tower with unpredictable obstacles that they custom build! Standing over five feet tall, this mega-model is sure to WOW your friends, family . . . and even yourself! Centered around a see-through air lift tube, the builder customizes many different paths, adding twists, turns and outrageous obstacles for a challenging adventure! The awesome air lift blasts four different balls to the tower's top. Then watch as each ball travels through extreme hurdles like the MegaBounce Trampoline, Super Spin Wheel, Pivoting Hammer Drop, and plenty of bright orange tunnels. Once the ball lands in the Bottomless Basket, another blast of air brings it back to the top to start the fun all over again.

About K'NEX Industries
Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, consumers can visit www.knex.com

About the Ultimate Toy Awards
The Ultimate Toy Awards Show was created through a partnership of Toy Wishes Magazine, The Ultimate Guide to Family Entertainment, and DIC Entertainment, a leading independent children's entertainment company, and is brought to you by Dick Clark Productions, Inc. This ground-breaking program honors outstanding toys in twenty different categories including traditional playthings and character entertainment. In addition to the 'Ultimate Toy' category winners, one exceptional toy will be selected as the 'Best Toy of 2004.' The Ultimate Toy Awards nominees were voted on by both consumers and the American toy press.

###

Contact:
Melissa Fogarty/Beth Mosher
LITZKY PUBLIC RELATIONS
(201) 222-9118
email: mfogarty@litzkypr.com
email: bmosher@litzkypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.