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FIRST-EVER ULTIMATE TOY AWARDS SHOW ANNOUNCES TOP TOYS OF 2004

Celebrity Hosted Family Entertainment Awards Program Names Ultimate Toys in Over 20 Categories VideoNow Color from Hasbro Receives Top Honor as "Best Toy of 2004"

NEW YORK, NY - December 4, 2004 - The Ultimate Toy Awards show, a one-of-a-kind award program celebrating play, family entertainment and the toy industry, today announced the winners of the first-ever Ultimate Toy Awards. Winners were voted by consumers and the American toy press.

Hosted by Keith Carradine, star of the hit sitcom Complete Savages, the Ultimate Toy Awards show featured celebrity appearances by Hilary Duff, Paula Abdul, entertainer and author Debbie Allen, model mom Kathy Ireland and American Dream stars Will Estes and Ethan Dampf. The show also included a very special performance by pop star Jesse McCartney.

Produced by dick clark productions, Inc. and created through a partnership of Toy Wishes Magazine, The Ultimate Guide to Family Entertainment, and DIC Entertainment, a leading independent children's entertainment company, this ground-breaking program honors outstanding toys in twenty different categories including traditional playthings and character entertainment. In addition to the Ultimate Toy category winners, VideoNow Color by Hasbro, Inc., was selected as the 'Best Toy of 2004.'

The Ultimate Toy Awards category winners are as follows:

Action & Adventure	Batman Animated Batcave by Mattel
Activities	Hersey's S'mores Maker by Spin Master
Construction & Building	Big Air Ball Tower by K'NEX
Dolls & Accessories	Bratz Tokyo-A-Go-Go Dance 'N Skate Club by MGA Entertainment
Educational & Learning	V.Smile by V.Tech
Electronic Entertainment	VideoNow Color by Hasbro, Inc.
Games & Puzzles	Scene it? Jr. DVD Game by Mattel
Girls' Toy	Dora's Talking House by Fisher-Price
Infant Toys	Peek-A-Blocks 5-in-1 Incrediblock by Fisher-Price
Make Believe	Spongebob Squarepants Krabby Patty Station by Wild Planet
Playcenters	Laugh & Learn Home by Fisher-Price
Preschool	Little People Discovery Village by Fisher-Price
Radio-Controlled Toys	Polly Pocket Remote Control Limo Kit by Kid Designs
Rideables	Adventure Series Hummer H2 SUV by Little Tikes
Seasonal	Rudolph The Red-Nosed Reindeer Elves' Toy Shop Playset by RC2/Playing Mantis
Stocking Stuffers	Pocket Pixtar by Fisher-Price
Stuffed Animals	E-L-M-O by Fisher-Price
Tech Toys	Girl Tech My Photo Booth by Radica
Vehicles	Thomas & Friends Wooden Railway Sights & Sounds Destinations by RC2 Corporation
Video Games & CD-Roms	Ms. Pac-Man TV Games by JAKKS Pacific
World of Sports	ESPN Game Station by Fisher-Price
Movie "Star" of the Year	Shrek
Girl Cartoon "Star" of the Year	Dora The Explorer
Boy Cartoon "Star" of the Year	Spongebob Squarepants
Best Toy of 2004	VideoNow Color by Hasbro

Presented by Toy Wishes Magazine, the Ultimate Toy Awards Show was broadcast earlier today on the NBC Network and will air again tomorrow, Sunday, December 5, on the PAX Network.

About Toy Wishes:
The inaugural issue of Toy Wishes Magazine, The Ultimate Guide to Family Entertainment, hit newsstands in October 1999 and was met with phenomenal success. The first-ever magazine about toys is not only designed to help parents, grandparents - even the kids themselves - wade through the often overwhelming clutter to find the most outstanding toys of the season - the coveted Toy Wishes Hot Dozen - but includes over 500 toy reviews, a comprehensive guide to family entertainment, exciting sweepstakes and informative articles filled with 'how to' tips on shopping, time management and planning family activities. Toy Wishes is available at newsstands everywhere. For more information, check out www.toywishes.com.

About DIC Entertainment:
DIC Entertainment, a leading children's entertainment company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,000 half-hours of renowned programming, including Inspector Gadget, Strawberry Shortcake™, Knights of the Zodiac™, Sabrina ™, Madeline™, Liberty's Kids™, Where On Earth Is Carmen Sandiego?™, Sonic The Hedgehog™, Super Mario Bros™ and Super Duper Sumos™. In September 2003, DIC launched the DIC Kid's Network, a unique syndicated programming block designed to meet core FCC requirements and the only network for kids that reaches effectively 100 percent of U.S. households on over 400 stations, airing in every Designated Market Area across the country. As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic partnerships with key domestic and international broadcast partners throughout the U.S., Europe, Asia, Latin America, Africa and Australia. DIC is headquartered in Burbank, California with international offices in New York, Paris, London and Cologne.

About dick clark productions, Inc.:
dick clark productions, Inc. is a leading independent producer of a wide range of television programming for broadcast networks, cable networks, distributors and advertisers, as well as a leading creator of award-winning communications experiences from live events and meetings to integrated marketing programs for major corporations.

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Contact:
Melissa Fogarty/Beth Mosher
LITZKY PUBLIC RELATIONS
(201) 222-9118
email: mfogarty@litzkypr.com
email: bmosher@litzkypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.