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REACH FOR THE SKY WITH THE NEW K'NEX® VERTICAL VENGEANCE COASTER™

Hatfield, PA, February 2006 - K'NEX builders and thrill seekers will feel the hair on the back of their necks and goose-bumps on their arms rise high with the newest addition to K'NEX Thrill Ride series - the K'NEX Vertical Vengeance Coaster.

The giant coaster features K'NEX's brand new micro parts for bigger-building fun and measures over 5 feet tall. The building set includes a vertical, motorized chain lift that carries two coaster cars all the way to the top. The cars then race down 33 feet of track through loops, turns and spirals. To make the ride more realistic, the kit comes with coaster sounds and screams.

Step-by-step instructions are included, with each broken down to translate the 3D result into a 2D visual that is easy to understand. The set includes a part organizer for easy sorting and storage.

Designed for children 10 years and older. The approximate retail value is $59.99 and the set will be available Fall 2006. Requires two AA batteries for motor and sound effects.

About K'NEX
Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program.

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Contact:
Rebeca Schiller/Rashidah Ferguson
Child's Play Communications
(212) 222-0645/(212) 0643
rs@childsplaypr.com / rf@childsplaypr.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.”  For more information, please visit www.knex.com.