Pizzaitos
Cutetitos are now CHEESIER than ever, in brand new Series 5 Pizzaitos! Collect 12 all new Animalitos!
Tonka
From the steel segment, to the popular lights & sounds vehicles, there is a vehicle for Tonka fans of all ages!
Lite-Brite
Lite-Brite lets you create art with light using design templates and bright, colorful pegs - then lights it up like a neon sign!
news & events
Stay current with Basic Fun's latest news, info and events!
Love-A-Lot Bear wins the NAPPA
Basic Fun! is proud to announce the Care Bears Love-A-Lot Bear has won the coveted National Parenting Product Awards.
The Baha Men: National Mutt Day
Basic Fun! & Pound Puppies join Adopt-a-Pet.com and the Baha Men to Celebrate Pet Adoption on National Mutt Day.
Tonka & Shaq have a Message for Kids: “Let’s Go Play!”
Basic Fun! Launches New Tonka Campaign with Brand Spokesperson, Hall of Famer Shaquille O’Neal!
latest video
Tonka and Shaquille O'Neal are partnering up to inspire kids to get off screens and show them what REAL play is all about! #LetsGoPlay #TONKA #BasicFun