Pizzaitos
Cutetitos are now CHEESIER than ever, in brand new Series 5 Pizzaitos! Collect 12 all new Animalitos!
Tonka
From the steel segment, to the popular lights & sounds vehicles, there is a vehicle for Tonka fans of all ages!
Lite-Brite
Lite-Brite lets you create art with light using design templates and bright, colorful pegs - then lights it up like a neon sign!
news & events
Stay current with Basic Fun's latest news, info and events!
Tonka & Shaq have a Message for Kids: “Let’s Go Play!”
Basic Fun! Launches New Tonka Campaign with Brand Spokesperson, Hall of Famer Shaquille O’Neal!
The Baha Men: National Mutt Day
Basic Fun! & Pound Puppies join Adopt-a-Pet.com and the Baha Men to Celebrate Pet Adoption on National Mutt Day.
Basic Fun! & Shaquille O'Neal
Basic Fun!, has entered into an agreement with Authentic Brands Group on behalf of Shaquille O'Neal for the spokesperson for the all-new Tonka line.
latest video
Tonka and Shaquille O'Neal are partnering up to inspire kids to get off screens and show them what REAL play is all about! #LetsGoPlay #TONKA #BasicFun